St. Jude Spirit of Hope Logo

Project Overview

When the St. Jude Spirit of Hope Committee approached me for a logo design, they had a clear vision: they wanted a symbol that would honor the legacy of St. Jude while connecting to the commercial real estate industry, the focus of their charity event. I was immediately inspired by an original sketch of one of the first St. Jude hospitals, which encapsulated the heart and mission of the organization.

The challenge was to take this historic symbol of hope and blend it with elements that reflect the world of commercial real estate, creating a visual that could speak to both the philanthropic spirit and the business community. Through careful research and creative exploration, I crafted a logo that merges these two worlds, illustrating the vital role commercial real estate plays in supporting St. Jude's mission. The final design not only captures the essence of the event but also tells a story of collaboration, compassion, and the power of industry to make a meaningful impact.