Secret Vegan Kitchen

Project Overview

When the founders of Secret Vegan Kitchen approached me, they were looking to create a distinctive brand identity for their pop-up vegan restaurant. Their vision was to develop a logo that balanced a sense of fun with vintage charm, appealing to a broad audience beyond just dedicated vegans. They wanted their brand to feel approachable, inviting, and exciting to all types of customers.

In addition to the logo, I worked on creating cohesive branding for their signage and social media posts. The goal was to extend the playful, nostalgic feel of the logo across all visual touchpoints, ensuring the brand had a consistent and recognizable presence both in person and online. The signage was designed to capture attention in busy pop-up environments, while the social media assets were crafted to engage their audience and communicate the vibrant, fresh nature of their plant-based offerings.

The result was a well-rounded brand identity that not only embodied the fun and vintage vibe they envisioned but also helped Secret Vegan Kitchen establish a strong presence in both physical and digital spaces, attracting a wide range of customers.