GrowthSmart

Project Overview

Before officially joining GrowthSmart as a contracted designer, I was approached to lead the rebranding of their logo and marketing collateral. GrowthSmart wanted to elevate their brand image to better reflect their expertise and innovative approach, but it was crucial that the new design remained professional and clean, appealing to their target audience in a modern, yet timeless way.

Working closely with their team, I identified key elements of their existing brand that needed a refresh and introduced updated design elements that would give it a more current, cohesive look. The challenge was to modernize without losing the professional tone that was integral to their identity. The result was a streamlined logo and revamped collateral that not only modernized the brand but also aligned with GrowthSmart's vision of being a dynamic leader in their field.